PUMA x NaVi: Gear for the Digital Arena

Esports athletes demand the same precision gear as traditional sports pros. Our goal was to visualize this crossover for the landmark NaVi x PUMA collaboration.

We focused on the tactile details—the stitching of the jersey, the sleekness of the branding—elevating them into monumental, monolithic structures in 3D space. The promo frames the new kit not just as merchandise, but as essential equipment for victory. Executed entirely in 3ds Max and rendered in Redshift, the final piece served as the cornerstone for their social campaign and stadium event loops, bridging the gap between physical sport and digital competition.